Guaranteed Search Engine Results
Of all the means to promote your website, none could be more important than creating top level positioning in the search engines. Google, Yahoo!, MSN, AOL,
and many others are responsible for delivering more than 85% of new visitors to websites every day. Most of these visitors only click on the first few listings
presented as a result for their keyword based search. The complex problem for new website owners is finding an immediate way to obtain these top listings.
This is the problem that "Pay Per Click" marketing solves.
Pay Per Click campaigns are the most targeted and effective marketing program available for your website.
It combines the ability for the website owner to dictate which keywords they want to list their website under, along with the targeting of specific
geographic location of the users who may view the ads. Simply put, you will be allowed to list your website under any keyword, any phrase,
and attain the top positions in search engine results related to your website. Of course, the caveat to this program is that costs are involved.
In return for top rankings and priority placements, the advertisers (website owners) much pay a cost for every "click" incurred by the visitors who searches,
finds, and clicks on your ad to visit your website. To clarify, these costs are only applicable to new website visitors and are only charged once per day,
and only when a visitor is delivered to your website via these specific keyword placements.
How It Works
Your placements under each of the keyword phrases you select will be determined, in most cases, by a bid amount. This bid is a dollar (or cent) amount that you are most willing to pay-per-click to your website. To illustrate this point, an example of 5 competitor placements has been outlined below for the keyword phrase, "Detroit bankruptcy lawyer". As you can see, the #1 position holder is paying more per-click than the #2 position holder, 3rd, and so on. So long as the bid amount is at least 1¢ (cent) higher than the next closest competitor, you will outrank them. Keep in mind, it doesn't matter how much higher your bid amount is, you will only be charged 1¢ above the bid of your next closest competitor.
Benefits
The benefits of operating a keyword sponsorship campaign with Scorpion Design far outweigh the costs involved. Read below to learn about the specific advantages to creating a campaign with us.
Immediate first page placements
Unlimited keyword placement potential
Lowest cost marketing with the highest ROI anywhere
Deliver extremely detailed and relevant visitors to your website
Only visitors in your geographic location can view your ads
New protection from overcharges and fraudulent clicks
You determine how much you're comfortable with spending
No minimum spending requirements
No long term commitments
Players
The two major entities that operate the keyword placement campaigns in nearly all of the internet's search engines are Google AdWords and Yahoo! Search Marketing. Though there are only 2 companies that operate keyword marketing placements, they each have thousands of affiliate search engines, portholes, and content network partners that deliver ads to various locations throughout the web. In essence, Google and Yahoo comprise of nearly all of the search related advertising that your potential visitors are likely to use. By opting to utilize both campaigns in your search engine marketing, you will give your website the maximum amount of exposure possible.
To learn more about how Scorpion Design's search marketing campaigns can help your website achieve top search engine positions immediately, contact one of our representatives today.
