Did you know that hundreds of millions of Internet users worldwide use Google every day to search for specific products and services?1 Google AdWords advertising reaches people at the exact moment they’re searching – just when they’re motivated to learn more and make a purchase.
For a local business that advertises online, that moment is the perfect opportunity to tell potential customers about your product or service. For a company that sells AdWords advertising to local businesses, it’s the chance to help your customers find more customers.
1. More people are spending more time online than ever.
- Today, almost 75% of U.S. adults are online.
- Worldwide, 652 million new Internet users have been added since 2000.
- Consumers are online about 14 hours per week, representing 41% of the time they interact with media. That’s compared with 2 hours reading the newspaper, 4.5 hours listening to the radio and 14 hours watching TV.
2. Online advertising, especially search engine marketing, is booming.
- In 2006, U.S. advertisers spent $9.4 billion on search marketing, a 62% increase over the year before compared with a 5% increase in advertising in all media.5
- From 2006 to 2007, online advertising spending increased by 19%.
- Online advertising as a percentage of total media is expected to more than double from a 6% share to a 12% share from 2006 to 2010.
3. Local online advertising is growing and maximizing advertisers’ return on investment.
- Local online ad spending will surge 48% in 2008 to $12.6 billion.
- Through 2011, local online advertising will grow at a faster rate than either national advertising or total online advertising.
- Local “webvertising” generates up to three times as many sales per dollar spent as print or broadcast.
4. Consumers have made online search engines their primary resource for local business information – and then they’re buying both online and offline in droves.
- 93% of online users now use the Internet as an information source when shopping locally for products and services.
- The number of U.S. consumers who have purchased online more than doubled between June 2000 and September 2007, from 22% to 49%.
- 89% of consumers making in-store purchases in key categories have conducted online research prior to purchase.
5. Google AdWords delivers reach, results and satisfied customers.
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In May 2008, nearly 70% of all U.S. online searches were conducted on Google.
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Google and AdWords ads reach nearly 80% of the internet users in the United States alone.
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AdWords advertisers rate their satisfaction with AdWords up to 57% higher than with all other marketing media.
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