In early 2008 Google introduced its highly anticipated Authorized Reseller program to provide industry leading search engine marketing agencies with direct access to its team of AdWords executives and engineers. The program was developed to provide advertisers a certified and "authorized" vendor endorsed by Google themselves.

In previous years, advertisers dealt with individuals/companies that offered Google's Pay-Per-Click solutions, but had very little oversight on their business practices or their knowledge and proficiency of the AdWords program. By partnering directly with the world's premier marketing firms, Google has bridged the gap between the advertiser and the necessary information required to operate its accounts at peak efficiency.

Google Authorized Reseller Program - FAQ

Q. What is an "Authorized Reseller" and how are they chosen?

A. Google Authorized Reseller's are companies that have been hand selected by Google executives as being leaders in their industry as determined by their client base, staff size, and numerous other factors. You cannot simply apply to become a Reseller, you are chosen.

Q. What requirements must be met to become an Authorized Reseller?

A. Google's requirements to become a Reseller involve many factors to include the following:

• Have existing relationships with over 500 customers.
• Employ a dedicated sales staff towards the AdWords product offerings.
• Sign and agree to contract requirements set forth by Google.
• Demonstrate a high level of proficiency with the AdWords program
• Receive dedicated training at Google's headquarters in Mountain View, CA.
• Be an industry or local market leader in your chosen field of advertising.

Q. What are the benefits of working with an Authorized Reseller?

A. There are many benefits to working with a Reseller which include the following:

• Direct access to knowledge and information shared by Google representatives
• Being able to work with a certified industry leader that has been endorsed by Google
• Working with one of the most experienced and proficient Search Engine Marketing Companies in the world.

To learn more about how Scorpion Design can help your law firm with its internet marketing presence, contact us today for a free consultation.