Internet Marketing: Get the Facts
Did you know that hundreds of millions of Internet users worldwide use Google every day to search for specific products and services? Google AdWords advertising reaches people at the exact moment they're searching - just when they're motivated to learn more and make a purchase. For a local businesses that advertises online, that moment is the perfect opportunity to tell potential customers about your services.
Internet & Google Statistics
1. More people are spending more time online than ever.
- Today, almost 75% of U.S. adults are online.
- Worldwide, 652 million new Internet users have been added since 2000.
- Consumers are online about 14 hours per week, representing 41% of the time they interact with media. That's compared with 2 hours reading the newspaper, 4.5 hours listening to the radio, and 14 hours watching TV.
2. Online advertising, especially search engine marketing, is booming.
- In 2006, U.S. advertisers spent $9.4 billion on search marketing, a 62% increase over the year before compared with a 5% increase in advertising in all media.
- From 2006 to 2007, online advertising spending increased by 19%.
- Online advertising as a percentage of total media is expected to more than double from a 6% share to a 12% share from 2006 to 2010.
3. Local online advertising is growing and maximizing advertisers' return on investment.
- Local online ad spending will surge 48% in 2008 to $12.6 billion.
- Through 2011, local online advertising will grow at a faster rate than either national advertising or total online advertising.
- Local "webvertising" generates up to three times as many sales per dollar spent as print or broadcast.
4. Consumers have made online search engines their primary resource for local business information - and then they're buying both online and offline in droves.
- 93% of online users now use the Internet as an information source when shopping locally for products and services.
- The number of U.S. consumers who have purchased online more than doubled between June 2000 and September 2007, from 22% to 49%.
- 89% of consumers making in-store purchases in key categories have conducted online research prior to purchase.
5. Google AdWords delivers reach, results, and satisfied customers.
- In May 2008, nearly 70% of all U.S. online searches were conducted on Google and other search engine properties powered by Google.
- Google and AdWords ads reach nearly 80% of the internet users in the United States alone.
- AdWords advertisers rate their satisfaction with AdWords up to 57% higher than with all other marketing media.
Hiring a knowledgeable and experienced internet marketing attorney is crucial in your online campaign. The team at Scorpion Design is able to help you create a professional attorney website or a website for your medical practice or company. We can also provide
search engine optimization and
internet marketing strategies.
For more information on how we could help you, contact our web design company for a free consultation!