Google AdWords Qualified Company
Knowing who to trust your Pay Per Click marketing to is by far the most important decision you will make once you have decided to pursue a PPC campaign. It's not simply enough to hire a company that has experience in the field of PPC. That company must have in-depth experience of your industry. An advertising professional that has created campaigns for online retailers wouldn't know where to start when creating a campaign for an attorney.
Similarly, PPC Mills, which have an automated approach to setting up PPC campaigns (and have likely constantly solicited you for business) and charge you a percentage on top of what you spend to Google don't have the time to actually work and optimize your PPC campaign. This is an incredibly important factor and can waste
Scorpion Design is an attorney marketing company proud to have achieved the targets set forth by Google to become a
Certified AdWords Company. These targets include employing at least two Certified AdWords individuals, spending at least $100,000 per quarter, and having passed rigorous exams multiples times over the years. We manage PPC spending in the millions of dollars, with the goal of spending smarter.
Google has recognized our entire company as a qualified representative of their AdWords marketing product. As opposed to a "Certified AdWords Professional" who must only pass Google's exam, "Company" status means that you have achieved a much higher level of excellence with their program and have demonstrated it through a large client base and the responsibility that comes with managing hundreds of thousands of dollars in advertising revenue.
Effective Search Engine Marketing for Your Law Firm
Of all the means to promote your website, none could be more important than creating top level positioning in the search engines. Google, Yahoo!, Bing, AOL, and many others are responsible for delivering more than 85% of new visitors to websites every day. Most of these visitors only click on the first few listings presented as a result for their keyword based search. The complex problem for new website owners is finding an immediate way to obtain these top listings. This is the problem that "Pay Per Click" marketing solves.
What is PPC? Pay Per Click campaigns are the most targeted and effective marketing program available for your website. It combines the ability for the website owner to dictate which keywords they want to list their website under, along with the targeting of specific geographic location of the users who may view the ads. Simply put, you will be allowed to list your website under any keyword, any phrase, and attain the top positions in
search engine results related to your website.
Of course, the caveat to this program is that costs are involved. In return for top rankings and priority placements, the advertisers (website owners) must pay a cost for every "click" incurred by the visitors who searches, finds, and clicks on your ad to visit your website. To clarify, these costs are only applicable to new website visitors and are only charged once per day, and only when a visitor is delivered to your website via these specific keyword placements.
How PPC Management Works
Your placements under each of the keyword phrases you select will be determined, in most cases, by a bid amount. This bid is a dollar (or cent) amount that you are most willing to pay-per-click to your website. Creating an effective Google AdWords internet marketing campaign with Scorpion Design is that easy. Our representatives will walk you through the exact keyword selections to be used once thorough research has been done to determine the exact number of searches performed each month for the keywords and phrases being targeted. Likewise, expected page rankings will be determined based on relative pricing and the monthly spending budget you are most comfortable with.
Step #1: Select Keywords
Based on the relevancy of your website, we will create specific keyword groups that cover every variation of phrases that people use. These keywords are also researched ahead of time using Google's keyword estimator tool which provides analysis of the number of searches performed each month.
Step #2 Determine Your Budget
Determining your budget is first and foremost based on your comfort level. A primary benefit to this program is enabling you to determine your own spending parameters in contrast to the expected performance of the campaign. It is one of the only marketing options available that allows the advertiser to set his or her own budget. Our experts will provide you with preliminary findings, a recommended budget, and expectations of monthly costs prior to starting your campaign.
Step #3 Campaign Set Up
Once an initial budget has been set for your Google AdWords (or PPC) campaign, our team will create a comprehensive outline of keyword categories related to your firm, practice areas, specialties, and geographic locations. Based on those criteria, several hundred key-phrase iterations will be created and submitted to Google's Editorial program to review and acceptance. The time frame from submission to acceptance, to visibility in the search results is within 10 minutes.
Step #4 Monitoring, Editing, Optimization, and Maintenance
After your campaign has been set up and has been tested to ensure 100% functionality and inclusion, our team will work tirelessly to edit and optimize your keyword rankings in Google's complex AdWords ranking algorithm. This will help to provide your placements with higher page rankings at lower costs with increased performance. Throughout each month, we will monitor, edit, and add keywords to your campaign to give your website additional exposure while outpacing competitors.
The benefits of operating a keyword sponsorship campaign with Scorpion Design far outweigh the costs involved. Some of the specific advantages to creating a campaign with us include immediate first page placements, unlimited keyword placement potential, lowest cost marketing with the highest ROI anywhere, protection from overcharges and fraudulent clicks, no minimum spending requirements, and no long term commitments.
Major Search Engines and PPC Management
The two major entities that operate the keyword placement campaigns in nearly all of the internet's search engines are Google AdWords and Microsoft Advertising, which comprises Yahoo! and Bing among others. Though there are only two major companies that operate keyword marketing placements, they have thousands of affiliate search engines and content network partners that deliver ads to various locations throughout the web. By opting to utilize both campaigns in your search engine marketing, you will give your website the maximum amount of exposure possible.
For a free consultation, contact our professional website design
team to learn how we could help you.