Understanding Google Search Engine Marketing
Google's search engine is renowned for its high quality and extremely relevant search results. Millions turn to Google to find exactly what they're
looking for. Because of this, Google has provided a highly successful marketing platform for companies to promote their products and services to the Google public.
The "AdWords" program was developed to allow companies to specifically target users based on the keywords entered into Google's search engine.
A major benefit to working with Scorpion Design is knowing that we are industry experts at creating and managing successful
Google AdWords marketing campaigns. All of our search engine marketing team members have been officially recognized by Google as
a "qualified advertising professional". The significance of which is enhanced by the fact that we have personally managed over
150 campaigns for our clients, while supervising transactions in excess of $1million dollars. Our strategic relationship with
Google provides us with personal support and communication with their advertising executives.
What Makes Google AdWords Different?
Google's AdWords program is identical in concept to that of other search marketing platforms such as those offered
by Yahoo and MSN. Each program essentially works the same by allowing companies to obtain top placement on result
pages in return for a payment amount per-click. However, that is where the similarities end.
Google has created a complex algorithm that uses a large number of factors to determine the placement given to
the advertisements. The goal is to reward advertisers that exhibit higher conversion rates from their ads with
higher page placement and lower costs. Viewed in this way, it is actually possible to outrank a competitor if
you can demonstrate that your ads are more relevant and popular among search users. Google's dedication to providing
their users with the most relevant results, even at the sacrifice of lower revenues is yet another example of their
commitment to the ultimate search experience.
Understanding and exploiting Google's advertising algorithm is precisely where Scorpion Design's experience
plays its biggest role. Our AdWords marketing team members are experts at creating detailed, comprehensive,
and relevant ad campaigns within Google's program to ensure that your keyword campaigns obtain the highest
rankings possible while spending less money to do so. To learn more about our search engine marketing programs, contact our office today to speak with one of our team members.
How it Works
Creating an effective Google AdWords marketing campaign with Scorpion Design is easy. Simply call and talk with one of our team members about
the goals and expectations you have set forth. Our representatives will walk you through the exact keyword selections
to be used once thorough research has been done to determine the exact number of searches performed each month for the keywords and
phrases being targeted. Likewise, expected page rankings will be determined based on relative pricing and the monthly spending budget you are most comfortable with.
The Process Step #1: Select Keywords
See the image to the right for an example of the number of searches performed in May, 2006 for New York Divorce & related searches.
Step #2 Determine Your Budget
Determining your budget is first and foremost based on your comfort level. A primary benefit to this program is enabling you to determine your own spending parameters in contrast to the expected performance of the campaign. It is one of the only marketing options available that allows the advertiser to set his or her own budget. Of course, as with any marketing campaign, there are variable circumstances such as marketplace saturation and traffic volume that will multiply spending costs. For this reason, our experts will provide you with preliminary findings, a recommended budget, and expectations of monthly costs prior to starting your campaign.
Step #3 Campaign Set Up
Once an initial budget has been set for your Google AdWords campaign, our team will create a comprehensive outline of keyword categories related to your firm, practice areas, specialties, and geographic locations. Based on that criteria, several hundred key-phrase iterations will be created and submitted to Google's Editorial program to review and acceptance. The time frame from submission to acceptance, to visibility in the search results is within 10 minutes.
Step #4 Monitoring, Editing, Optimization, and Maintenance
After your campaign has been set up and has been tested to ensure 100% functionality and inclusion, our team will work tirelessly to edit and optimize your keyword rankings in Google's complex AdWords ranking algorithm. This will help to provide your placements with higher page rankings at lower costs with increased performance. Throughout each month, we will monitor, edit, and add keywords to your campaign to give your website additional exposure while outpacing competitors.
To learn more about Scorpion Design's keyword marketing campaign process and to speak with one of our experts, contact us today by calling Toll-Free (866) 332-3230 or by completing our
online contact form.
Step #1: Select Keywords
